Technological advancements have led to the increasing integration of technology within our daily lives. The rise of different digital platforms such as social media, is a testament to the rapid evolution in the way we connect with one another. It has evolved to a point that a regular physical business card can no longer encompass all of the relevant information needed for you to showcase your work.
In 2020, the highly infectious coronavirus disease sparked a push for social distancing. This led to changes in the way we interact with each other; virtual events, remote-work, and contactless-communication have become the primary method for many of our interactions. Thus, arose a need for a contactless solution for exchanging contact information.
As many of us look forward to 2021 with a goal to recover from the hardships of the pandemic; we need to adapt and find a way to interact in this new socially distanced world. With 88% of business cards handed out thrown away within a week (that is, before the concept of socially-distancing became common and physical interactions allowed only with restrictions erecting yet another barrier to reaching potential connections) the act of exchanging a piece of paper (only to be thrown out) is quickly becoming outdated. With the need for exchanging contact information as relevant as ever, digital business cards are becoming the new norm.
Starting at $0/month
A digital business card is an online solution for exchanging contact information. Digital business cards can easily be created from your phone and are commonly more affordable than their physical predecessor while being environmentally friendly (save the trees!). Similar to paper business cards, digital business are cards customized and designed with colors and logos specific to you or your business. As opposed to physical business cards, digital business cards have no space constraints, which allows for you to add as much (or as little) information to the card as you’d like. Information that can be added to the card includes your regular contact information (name, company, email, phone number), but also allows you to add social media, photos, videos, music and more while providing seamless links to everything.
Digital business cards have only been around for a short amount of time, but there are many different digital business card apps to choose from; you need to find one that works best for you. We recommend Nexus – Nexus is a free digital business card app designed to help you manage your professional relationships and grow your business. Nexus lets you share your card with anyone, even if they don’t have the app. With Nexus, you are able to create multiple digital business cards so you can make one for friends, work contacts, or clients and customers each with different information. This allows you to always be able to share relevant information with different people.
Convenient: Since your digital business card is electronic and can be shared with your phone, you’ll always have access to it as long as your phone is with you. Also, you will never have to worry about running out of business cards and having to order more. With paper business cards, switching jobs, getting a new number, or even a simple typo can be expensive. With a digital business card, you can edit any of your information at any time, allowing you to make sure all of the information is up to date.
Affordable: Paper business cards cost hundreds of dollars a year and most of them are discarded almost immediately. Digital business cards may be a cheaper alternative for paper business cards. (The Nexus digital business card is free!) You can save that money and put it towards another area of your business.
For the premium digital business card experience, many apps offer upgrades. Nexus offers different plans tailored to suit you or your business, which allows for more customization, access to analytics to track your connections, marketing integrations for you to help convert more leads, and more.
Environmentally Friendly: A paper business card may look innocent with it’s tiny size, but the numbers add up at a serious rate. The wood from a single tree is enough to produce 20,000 business cards. This might seem like a huge number, but at the time the article was written, the U.S alone was printing 1 billion business cards each year – that is about 30,000 trees a year or about 500 hectares of forest. The referenced article was written in 2015. According to the latest verifiable statistics, the U.S alone prints 10 billion business cards annually. If you pair that information with the fact that 88% of them get thrown out within a week, then 264,000 trees or 4,400 hectares of forest are wasted each year.
Contactless: Social distancing has pushed for a move to make online meetings and virtual events the new norm, digital business cards are becoming more necessary than ever. Digital business cards can be shared with a simple link to anyone, anywhere. During virtual meetings, simply hold up your QR code for them to scan and they will have instant access to your digital card.
Seamless Follow-ups: Most paper business cards are usually placed in a wallet or purse and are lost in the chaos of old receipts, gum wrappers, and other trash, which is where most of them end up – the trash. On the other hand, when you share a digital business card, it goes directly to the recipient’s inbox, where they can instantly save to their contacts and be directed to any links and contact information with the need for them to read and type out phone numbers or website links. Thus, relieving potential contacts or clients from an additional barrier to entry for you, your product, or your business.
Name: With Nexus, you can display your name however you’d like – it’s an empty blank. Nexus also allows you to create multiple cards and you can edit your name for each card to reflect the people you would be showing it to. For example, a professional card may include any prefixes or suffixes, as well as any preferred professional name (such as a stage name). If you create a social card for friends, then you may want to choose a nickname.
Photo: This photo will be the first thing people see when they access your card. So, show off that headshot or any relevant photo for that card.
Logo: With Nexus, you can upload your own photos or files and add your company logo.
Title/Company: If you are currently employed or have a profession, you can add your job title or company.
Contact Information: You can include any preferred means of contact, such as phone number, email, website, or any other links.
Location: Depending on whether a physical address is needed for you or your business, you can add a generic region (such as a city or country) or you can embed a map on your card with the address of your office, store, gallery, or any relevant location.
Embed Photo Gallery or Video: If photos or videos are important to you or your business, then you can embed photos with links (such as real estate listings or artistic portfolios) and YouTube videos.
Social Media: Social media has become an important tool for many businesses. If that is the case for you or your business, you should add any relevant social media profiles to your card.
Music: With Nexus, you can embed music players (SoundCloud, Apple Music, Spotify) so people can directly listen to any song, album, or playlist.
Forms: Nexus also allows for the embedding of Google Forms for any surveys or other forms you or your business needs to conduct.
Payment: You can link payment apps such as CashApp and Venmo.
Calendly: Instantly integrate Calendley in order to easily schedule meetings.